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Brand

Tiffany & Co wanted to celebrate their 175th anniversary by sharing their most precious jewelry with China. We built an interactive retail experience honoring the company’s legacy.

For a luxury brand like Tiffany, a key aspect of success in the Chinese market is giving consumers a deeper connection to the history of the brand. Tiffany wanted to celebrate their 175th anniversary by sharing their most precious jewelry with China. The challenge: was there a way shoppers could try on these necklaces (ranging in value from $1 million to $5 million) without actually touching them?

At the center of the Tiffany Diamond Pavilion in Shangai, designed by 2 x 4, Patten Studio created the Tiffany Magic Mirror to let shoppers try on six iconic pieces. As a visitor approached one of the displays, the necklace on display would levitate and appear to rest on the visitor’s neck. One could then take a picture and post it to social media.

Credits
Patten Studio
Interaction design, Graphic design, Electronics and Software engineering
  • Tiffany & Co.
    Client
  • 2 x 4
    Concept, Kiosk design
  • / 2012
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