The Intel RealSense Tunnel showed CES attendees that Intel is about more than just fast chips: They enable new experiences
Intel wanted to show attendees at the Consumer Electronics Show (CES) that they don’t just make powerful computer chips. Rather, they create a broad suite of technologies that enable new forms of human experience. For CES 2015, what better way to prove this than to give attendees a new kind of experience, something that had never been shown before? One technology they wanted to showcase was their RealSense camera, a camera that sees in three dimensions.
We created the RealSense Tunnel, a 110 foot long interactive video wall that used 84 RealSense cameras to respond to the movements of show attendees. Each of the three visual scenes was inspired by a game Intel offered on the RealSense platform.
In the Desert scene, colored sand particles flew out of attendees silhouettes as they moved. Ice crystals would grow in the Winter scene, only to break and fall when people moved in front of them. In the Space scene, attendees could wave their hands to smash asteroids drifting by.
Intel’s booth was recognized as “Best in Show” by Time magazine, and received extensive press coverage and social sharing. The experience we created with RealSense also featured prominently in Intel’s keynote presentation. Exit surveys found that after visiting Intel’s booth, attendees were 58% more likely to purchase Intel’s products. 98% of visitors to the booth expressed an interest in Intel’s products, and 57% of people were made more aware of the capabilities of Intel’s products during their visit. Finally, 84% of CES attendees visited Intel’s booth.
- Intel Client
- Legs Media, Milk Project Lead
- Kirby McClure / Radical Friend Art Direction
- Taylor Group Booth Design, Fabrication, and Installation
- Dorian Orange 3D Design
- / 2015