We create experiences that connect people with brands, places and each other.

We make physical space interactive. This might take the form of a sculpture in a building lobby that subtly responds to passersby, or an installation at an experience center that playfully introduces a new product to customers. We focus on creating shared experiences that leave people feeling connected to a place or a brand.

Founded in 2006 by MIT Media PhD and TED Fellow James Patten, we reinvest half of studio profits on internal R&D projects to explore the future of interactivity. So much of today’s technology leaves us feeling disconnected from each other. Our mission is to show the world how a different design approach can reconnect us. Real, in-person, face-to-face, human-to-human connection.

Our clients benefit from this experimentation through a broader range of experiential possibilities, and new technologies to back those up. In other words, a broader vocabulary of interactivity. This way we can focus on strategy first, and let that drive the experiential concept without being constrained by technology.

James Patten’s TED Talk
Architecting Experience

We love to bring a project from start to finish, from strategy to installation.We’re also happy to work only on design, strategy or execution. We’re often asked to execute concepts that others have developed, particularly if they involve challenging technology. We love to collaborate.


Design Strategy 

  • Research
  • Analysis
  • Ideation
  • Evaluation

Design Development

  • Creative Direction
  • Interaction Design
  • Graphic Design
  • Mechanical CAD

Project Execution

  • Project Management
  • Software Development
  • Electronics Design
  • Robotics
  • Fabrication
  • Installation
  • Maintenance

We are always looking for talented people to join our team. If you’d like to apply for a job or internship, please complete our online application. We’d love to hear from you.

News & Posts

Architecting Experience

We stand at the dawn of a huge shift in the field of interaction design, one where the dynamism of the digital world is embodied in the physical, where our everyday objects have even richer interactivity than today’s smartphones, … Read more

Meet James Patten, PhD

James Patten is an interaction designer, inventor, and visual artist, whose practice explores the convergence of interactive media and the built environment – pushing the edges of interactivity in the physical world. From experiential … Read more

& Awards